flavored vodka trends

The rising demand for a fuzzy mule to improve the digestion system will further enhance the sales of the flavored segment during the forecast period. Please fill out the form below for a free PDF report sample &

If the products are well made, with a good idea and story behind, its good to have as many options as possible. Vodka, Massimiliano Uccellatori, brand ambassador at Broken Clock Vodka puts this down to the widespread stereotypes which exist about the spirit. Uccellatori expands on this: I wouldnt forget the annual increase of popularity of a timeless cocktail such as the Vodka Martini, slowly replacing the Gin Martini as preference.

You can find Massimiliano on Instagram @massimilianouccellatori. SKUs on the rise also reflect the better-for-you drinks trend that has taken off during the last year, she adds, with brands such as Frankly Organic and Plume & Petal gaining share. online dashboard trial. Check out the trends, statistics, and market drivers of flavored vodka in our Symrise custom infographic:CLICK HERE, Tags: 2021 is the year of innovation at Bacardi, says Eckhardt. Craft vodka will be of paramount importance in keeping the category alive and interesting.

With consumers continuing to seek out better-for-you products across alcohol categories, she says, natural flavors and health- or eco-conscious products will be a driver of flavored vodka growth., While Rand predicts that flavors for new vodka offerings will mirror those of the ready-to-drink (RTD) and hard seltzer categories Kupfer of Ketel One believes that RTDs will take inspiration from flavored vodka.

People usually do not expect to be able to sip and enjoy a neat Vodka at room temperature, no ice, no mixers.. You wouldnt confuse it with gin, but the botanical elements, inspired by recipes taken from Georgian-era books is unmistakable. We explore their creative approaches to giving the neutral spirit new life. For lower-calorie-conscious people botanical vodka might be a great substitution for flavoured vodka, which normally contains a lot of sugar and artificial flavourings.. The public perception of this spirit was, and still largely is, generally wrong, he states. The global vodka market size was estimated at USD 35.93 billion in 2021 and is expected to reach USD 37.18 billion in 2022. b. Alook at how Symrise vanilla from Madagascar can help you create inspiring, With its contrast between cozy, walkable neighborhoods and high-stakes, http://www.youtube.com/symrisenorthamerica, https://www.instagram.com/symriseflavorna/, https://www.linkedin.com/company/symrise-flavors-na, [On-Demand Webinar] Inspiring Vanilla: Bringing You Closest to the Source, Small and Big Worlds Collide at DC-Chesapeake StarChefs Rising Stars, 2022 North American Top Trends Webinar On Demand, The Top Sauce Trends for National Sauce Month 2022, Tracking the Latest Tik Tok Dessert Trends, Food Trends that Align with Seasonal Spring Eating, Celebrating Black History Month with Trending African Foods. Massimiliano Uccellatori doesnt seem too perturbed by this possibility. pucker Interest in gin looks like its beginning to plateau. Free trial, before you make a purchase decision. It will certainly rival vodka in 2022 and steal some volume.. For this study, Grand View Research has segmented the global Vodka Market report based on Type, Distribution Channel, and region. OX4 6JS. He also notes the category has been inundated with myths claiming that only some vodka can be glutenfree. Constellations Brands also capitalised on the trend last summer with its sugarfree Svedka Pure Infusions range, also bottled at 30% ABV. 1 spot among Drizlys top 10 SKUs. Thanks to different base spirit the flavour and character of vodka varies a lot, this comes forward, especially when tasting vodka neat at room temperature.. The past year saw Bacardi release its 20% ABV Plume & Petal vodka line and the botanicalinfused Grey Goose Essences (30% ABV) collection. Privacy Policy.

This report forecasts revenue growth at global, regional & country levels and provides an analysis of the latest trends and opportunities in each of the sub-segment from 2017 to 2028.

Pink Whitney by New Amsterdam, a pink lemonade variety that launched in 2019, moved up the list during the last 12 months from the No.

This growth is owing to the increased focus of retailers to adopt internet retailing to sustain business with the help of modern trade technology.

Simple serves and flavoured vodkas are really what were looking at., 2022 Union Press Ltd | Wigglesworth House, Fourth Floor, 69 Southwark Bridge Road, London, SE1 9HH, UK Tel: +44 (0)20 7803 2420

Vodka stereotypes are also an issue for Veronika Karlova, founder of Girls Drink Vodka and Chair of Judges at the World Vodka Awards. Judging by my own experience, once you enjoy drinking vodka and vodka-based cocktails, a low-ABV replacement wont be your go-to option.. Last year, spend on gin fell for the first time, according to research by Nielsen. More Americans are actively seeking to choose more thoughtfully crafted, mindful options as a part of their everyday lives, says Olivia Kupfer, brand director at Ketel One Vodka. Heathcote believes flavoured vodka has a wider role to play as an alternative to flavoured gins and liqueurs. In recent years, brands like Finlandia, Ketel One, and Stoli have all released botanical flavoured product lines.

Uccellatori notes that this doesnt include flavoured vodkas, as these are often more akin to a liqueur than a spirit. Free business intelligence platform with subscription, 4.

"The quality of research they have done for us has been excellent.". In addition, premium brands are focusing on introducing flavored vodkas that are both delicious and crispy in taste and have become popular in a short period of time. You can experience a proper tasting of the spirit, starting from the nose, the palate and then the aftertaste, to catch the bouquet of flavours like you would with wine.. The global vodka market is expected to grow at a compound annual growth rate of 5.5% from 2022 to 2028 to reach USD 52.39 billion by 2028. b. Made in the traditional method including a copper pot distillation, Broken Clocks base of 100% British wheat is infused with time-honoured botanicals from an English country garden. What are the factors driving the vodka market.

- London - United Kingdom.

Free upgrade to enterprise license (allows to share across all company locations), 5. As the shelves grow increasingly crowded with loud domestic and international brands, weve found that consumers care less about the marketing of a product, and more about the quality and authenticity of the vodka itself.. The global vodka market size was valued at USD 35.9 billion in 2021 and is expected to expand at a CAGR of 5.5% from 2022 to 2028. The growing demand for flavored cranberry, lime, and raspberry vodka enhancing the sales of white spirits. Another of the wave of vodka trends predicted recently is the continued rise of botanical vodka. This idea of vodka having more time in the sun I think will be 100% fuelled by flavoured vodkas, he says.

Source: Symrise. The gluten-free vodka will raise the sales of the non-flavored segment during the assessment period. 03606414. At present, key players are focusing to launch fruit-based vodka flavors with minimal content of the alcohol. This is attributable to innovations and advancements in the manufacturing of vodka and inclination towards variety of flavored alcohols and mixed beverages. Offline trading contributed share of more than 75% in the global market revenue in 2021. goose vodka grey vx duty quantity Yes, take me to the Asia edition Thankfully things are beginning to change.

We are using cookies to give you the best experience on our website. Consumers are looking for better, natural ingredients, but do not want to compromise on taste; theyre looking for options that marry wellness and the flavour that they expect. 6.

One isnt better or excludes the other. Vodka trends have followed the rest of the sector in part, with new lower ABV vodka lines released. Diageo was one of the early movers in the lowABV vodka space, releasing its 30% ABV Ketel One Botanicals range in May 2018, said to be the first of its kind at the time. 3 position to No. This website uses cookies so that we can provide you with the best user experience possible. According to her, another vodka myth to consign to history is that all vodka tastes the same. Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings. We value your investment and offer free customization with every report to fulfil your exact research needs. Registered in England and Wales No. Explore purchase options. Hence, the vodka market is expected to perform significant market growth during the review period. We can customize every report - free of charge - including purchasing stand-alone sections or country-level reports, as well as offer affordable discounts for start-ups & universities.

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The youngest demographic, aged 21 to 27, accounts for 16.5 percent of flavored vodka sales, compared to 12 percent of Drizlys overall sales across categories. 2012 was an excellent year for flavored libations. The difference If you disable this cookie, we will not be able to save your preferences.

Definitely, its about the marketing strategies, says Uccellatori. We will continue to look into developing botanical liquids with our product development, while retaining our ultimate mission to create truly great tasting, authentic vodkas with purity of taste, flavour and character.. As tequila characteristics are so different to vodka, he is positive about tequilas recent success. Personally, the most obvious is that an infinite number of distillations and filtrations through diamonds or lunar rocks or whatever else and water taken directly from the North Pole, doesnt make vodka better!, Karlova opts for the often-touted myth that all vodka is made from potatoes., This is a vodka myth that is particularly spread across the UK. The Grey Goose Essences range also contains the same number of calories.

*This feature was originally published in The Spirits Business magazine. Rand confirms that better-for-you, lower-alcohol flavored vodkas (defined as 16% to 22% ABV) are gaining popularity. Infused with forest raspberries and cranberries, ubrwka Ros offers a lighter, fruitier, more natural and refreshing drink, says Rebecca Heathcote, head of UK marketing at brand owner Roust.

This means that every time you visit this website you will need to enable or disable cookies again. It contains no artificial flavours, added sugar or artificial sweeteners. Ukrainian vodka brand Nemiroff will remain true to the vodka category with a proper ABV, CEO Yuriy Sorochynskiy says. Svedka is also planning to expand its range with the release of a 35% ABV Cherry Limeade flavour ahead of summer. On Drizly, flavored vodka currently makes up 14.5 percent of overall vodka sales, up from just over 14 percent in 2020 and 13 percent in 2019. Don't miss out! Major vodka brands, including Smirnoff, Ketel One, Grey Goose and Svedka, have ramped up their innovation efforts in the lowerABV space to recruit new consumers by offering products made with less sugar and fewer calories. The supportive measures from the government of the U.S. to roll-out the digital payment is refueling the segmental growth.

Veronika Karlova agrees the increase in tequila and mezcal sales is significant. Speaking to Oliver Pergl from Proximo Spirits for our recent 2022 drink trend predictions report also highlighted the importance of education and VIP ambassadors when it comes to tequilas growth.

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Before the war was announced, the category was forecast to grow by 2.5% CAGR from 2021 to 2025. The offline trading includes several suppliers such as supermarkets, liquor stores, specialty stores, and pubs, bars & restaurants. Drinks Business Asia edition?

There is no denying gins dominance over the spirits category in recent years. Karlova takes solace from the fact that vodka is slowly gaining popularity in the craft distilling scene. As younger generations move towards a more mindful approach to drinking, often opting for alcohol free alternatives, drinks brands are having to pivot to capture this section of the market. With gin potentially on the wane, the next big 2022 drink trend predicted for the market is tequila. According to preliminary government tax receipt data, alcohol sales in Germany, the UK and the US increased by 3% to 5% in 2020 compared to 2019. Svedka recently unveiled canned vodka and soda waters (8% ABV) in three flavours: strawberry lemonade, black cherry lime, and mango pineapple. Moreover, the rising demand for natural and authentic flavor is anticipated to refuel the market growth.

At the end of the day, its the customer choice. We are GDPR and CCPA compliant! There was a peak from 2011 to 2013 that we call the confection stage, when we saw flavors like whipped cream, cookie, pumpkin spice, and cake, says Brandy Rand, COO of the Americas at IWSR Drinks Market Analysis. The growing acceptance of grain-based vodkas with a delicious fruity taste is the major factor driving the market growth.

Distillers have also sought inspiration from the gin sector and launched botanicalinfused bottlings.

Companies' main focus is to launch the white spirits with natural ingredients and authenticity to meet the rising demand for Vodka.

Distillers are embracing provenance and are seeking to attract mindful consumers with healthier alcohol alternatives.

Were seeing the trend of botanical vodkas, or those infused with natural flavors, expanding into the ready-to-drink category.. Brands are keen to tap into Spritzes and early evening occasions, and are pushing their lowerABV vodkas mixed with soda water. Large, well-established players dominate Drizlys 10 best-selling flavored vodka brands. He adds: We saw this moment as an exciting opportunity to create a liquid that takes the guesswork out of mindful drinking, and that allows consumers to effortlessly mix light yet delicious drinks.. The major key players are focusing to maintain the less bitter taste of the white spirits in several flavored format.

Which region accounted for the largest vodka market share?

Discounted price for multiple reports across domains, 2. The range, which comprises Peach and Orange Blossom, Cucumber and Mint, and Grapefruit and Rose, contains just 73 calories per 1.5oz (42ml) serving. The flavored segment is offering a great variety of cherry cola, cherry limeade slash, and the bitter raz with a special type of strawberry-lemonade vodka.


The company recently introduced its own line of canned cocktails, the Ketel One Botanical Vodka Spritz, in Cucumber & Mint, Grapefruit & Rose, and Peach & Orange Blossom flavors.

Premium-and-above brands drive a substantive share, with this segment projected to grow by 11.4% CAGR 2021-2025.

You can find out more about which cookies we are using or switch them off in settings. No purchase commitment. 03606414. But other regions continue to dive into the category, from the UK and beyond, with innovations in flavour and a focus on provenance pushing the category forward. For instance, according to data published by OECD, in the U.S., online sales grew by as much as 234%. And it seems soda water could become the new gin and tonic for vodka. This website uses cookies so that we can provide you with the best user experience possible. It also makes for a more complex Martini or other spirit-heavy cocktails.. We're committed to your privacy. will be this time provenance will bereally important., Gone are those wonderful coupe fishbowls that people used to drink gin in, Borrell adds. The non-Flavored segment will register the highest growth in the forecast period. Grand View Research is registered in the State of California at Grand View Research, Inc. 201 Spear Street 1100, San Francisco, CA 94105, United States. Search intent would seem to bear this out. Get the latest articles, news and trends in the Food & Beverage industry delivered directly to your inbox.

While these products were wildly popular at the time, she says, flavor fatigue eventually set in and consumers preferences shifted. The range, which comprises Strawberry Guava, Ginger Lime and Dragonfruit Melon, provides consumers with a flavourful vodka without the guilt, according to Jaymie Schoenberg, the brands vice-president of marketing. One measure being implemented is an additional 35% import tariff hike on vodka from the country. Consumers have become much more aware of botanically flavoured spirits over recent years through the huge success of the gin category, and it is only natural that this will cross over into the vodka category, says Glasgow Distillery Companys cofounder Mike Hayward. The rising demand to procure organic infusions of white spirits across the world is driving the industry's growth. The growing adoption of flavored vodka soda in India is estimated to showcase the fastest growth rate over the forecast period. Vodka brands have already identified the burgeoning readytodrink (RTD) category as another potential revenue stream. He adds: It has become a marketing gimmick, when in reality, this has always been a fact: all vodka, including Grey Goose and the new Grey Goose Essences, is gluten-free. Given this, our main vodka trends 2022 prediction is that brands need to continue invest in building education and advocacy programmes to push the envelope when it comes to perceptions of vodka. Some key players operating in the vodka market include Brown-Forman; Diageo; Pernod Ricard; Belvedere; Russian Standard; Bacardi; Constellation Brands Inc.; Proximo Spirits; Distell Group; Savor Stoli; and IceBerg Vodka. North America made the largest contribution in the global vodka market with over 35% share in 2021 due to the increasing demand for Heritage 176 vodka in the U.S. and Canada. Additionally, IRI surveys have shown that 58% of consumers across generations are avoiding sugar, with 30% avoiding consuming products with sugar in the ingredients list., Polish bison grass vodka ubrwka also added a fruitinfused rose flavour to its range last year, bottled at 30% ABV.

Vodka became a go-to-drink for many people because of its no smell, no taste character and was primarily used in cocktails, which were booming.. Lets review what we know.

As per the survey, Absolut Vodka is updating its flavor portfolio as it begins its next phase of innovation. Think of these as an elevated vodka soda, with a splash of flavour and none of the extra sugar or calories. Bryan Rodriguez, junior wine and spirit buyer at Harvey Nichols, agrees that craft vodka brands are set to push the category back into the limelight.

Dahl believes that the vodka category must redefine how it should be served and find a way to serve vodka that is uniquely vodka in a bid to emulate the classic ginandtonic pairing. Consumers trade sweet, confection-flavored vodkas for natural flavors and less sugar. The spirit is completely transparent, its a sophisticated vodka with character more than a vodka with a specific flavour, he comments. Enter your email address below to receive the weekly in-sight newsletter.

Growth in the UK was expected to increase at a modest rate of 1.6%, compared with a boom in Canada (7.4%) and Australia (5%). Vodka producers are reinvigorating the category by tapping into the health-conscious demand for lower-ABV drinks, revisiting flavoured variants and borrowing tactics from gin.

This FREE sample includes market data points, ranging from trend analyses to market estimates & forecasts. What are the most popular types of flavors? Complimentary 10 hours free analyst time for market review, 3. Sorochynskiy also highlights other opportunities for vodka, including new and specific ingredients, raw materials to distil from, new flavours and infusions. Consumers are now more engaged with social networks and blogs to educate themselves about the variety of flavored vodkas and cocktails.

The flavored segment contributed to the highest share ofof0% in the global market revenue in 2021.

In 2020, the categorys volume sales grew 12 percent, compared to six percent growth for the flavored vodka category as a whole. b. Copyright 2022 Grand View Research, Inc. All rights reserved. Because of this, the use of botanicals has increased in the spirits industry and in the vodka category specifically due to their powerful, bright flavour.. This website is secure and your personal details are safe. It looks like you're in Asia, would you like to be redirected to the On-trade venues are also seeing a rise in the popularity of flavoured vodka offerings, following on from the sharp increase in gin infusions launched in recent years. For many, alcohol is part of their social life, which has been severely disrupted by COVID-19.

However, both our experts agree that the sector is unlikely to head further in this direction any time soon.

The vodka category has shaken off the shackles of overly sweet and confectionery flavours and is moving towards lighter serves and loweralcohol offerings to attract consumers back from competing categories such as gin. 2, and CIROC Limited Edition Summer Watermelon made its debut in the top 10 this year. Drizly uses the information you provide to us to contact you about our relevant content, products, and services. In 2012 as well, flavored spirits registered an incredible 46 percent growth rate with flavored vodka accounting for nearly 39 percent of all new product introductions.