mytheresa marketing strategy


However, I will try to convince you.

For years, Mytheresa catered exclusively to women, until last year, when it launched mens wear. James Webb Space Telescope: Whats in common between Astrophysics and How Klarna spins the story on their down round is a Why many Chinese find it hard to work with Indians. (On Desktop, Worldwide). The company is still trading at a discount to its peers. MediaRadar helps advertising sales teams reach the key decision makers at brands.

You can unsubscribe to any of the investor alerts you are subscribed to by visiting the unsubscribe section below. mytheresa.com's traffic has increased by 9.60% compared to last month. health development, such as the COVID-19 pandemic, and the resulting business disruption, men and kids. mariana@ketnergroup.com This marks another milestone for Mytheresa in of unanticipated events, except as required by law. How can I know that this bag is real, when I cant see it? Especially in a place like China, the proliferation of fake goods bothers the entire e-commerce industry. The company trades at a solid discount on EV/Sales to its main peer. According to Deloitte, aggregated revenues of personal luxury goods companies increased by 8.5% in fiscal year 2019 to 281 billion. Especially, I like it when the market doesn't notice it. Mytheresa uses past data including payment method, location, categories they usually visit, etc to analyze customers and predict their future behavior. the US and Canada. Another question is where to find gold? Notably, Farfetch's operating income is negative. companies such as Net-a-Porter and Barneys New York, thus we are extremely delighted to welcome Take a peek into the rarely examined space of Chinas rapidly growing tech companies and the leadership teams that help them thrive. They have neen using a number of strategies to promote MyTheresa as a trustworthy high-end luxury e-commerce platform . Also, pay attention to general and administrative expenses. This scenario is very likely. Below is the LTV/CAC ratio by Customer Cohort Over Time. Our contacts database includes full names, email addresses, specialties, agency relationships and phone numbers, and we verify each contact every 90 days to ensure you have the most current information. industry and our ability to compete effectively; our ability to respond to consumer demand, spending mytheresa.com receives traffic from direct (40.39%) and search (26.51%). There are a total of 34 technologies from 9 different industries installed on mytheresa.com. Mytheresa is a global online leader in the luxury segment with a high bar for quality experiences on their site. Disclosure: I/we have no positions in any stocks mentioned, but may initiate a long position in MYTE over the next 72 hours. More often than not, lenders assess the cost of capital of growing companies not by book value, but by market value. Especially given the significant increase in margins for Q2 FY2021. I don't know if the company's next report will be able to live up to the Street's expectations. An underutilized channel is "mail." Mariana Fischbach . Valentino and many more. 512-794-8876, Internet Explorer presents a security risk. I expect we will see a decline in asset turnover to 1.0 in 2021. Analysis of the top publishers sending traffic to mytheresa.com. whose public offering has not been noticed by the market. Analyze competitors, Discover the digital marketing channels driving traffic to your website. In this way, MyTheresa can secure the top-seller items from these top brands for their target customers. This is a very high figure, especially for a company that operates in the luxury goods market. I have no business relationship with any company whose stock is mentioned in this article. I expect the company to improve its financial performance this year by reducing SG&A expenses in revenue. Other Computers Electronics and Technology. In other words, investment is by no means solving a math exercise. Mytheresa knew they needed a data-centric approach in their personalization efforts in order to offer the world's most coveted luxury fashion designers to a customer base in 133 countries and eight different languages. This is normal for a growing business. According to the results of the second quarter, MYTE significantly accelerated its growth, but the market did not revalue it. With Chloe, we did a customization in a predefined way, and its bespoke.. The highly curated offer focuses on true luxury with designer brands such as Bottega Kaminetsky, who was most recently chief brand officer at M.Gemi, is steeped in luxury goods with experience at Netaporter.com and Barneys New York. With a large number of players entering the fray from incumbent banks to fintech and diversified big tech players, competition is heating up. Dr. Martin Beer - Chief Financial Officer, Isabel May - Chief Customer-Experience Officer, Sebastian Dietzmann - Chief Operating Officer. After submitting your request, you will receive an activation email to the requested email address. The top social media networks directing traffic to mytheresa.com are Pinterest, Youtube, and Linkedin. And for their merchants (which they call Brand Partners) (i) online visibility, (ii) innovative and engaging content, (iii) be the brand stewards and helping brands upkeep their integrity , (iv) data driven and customers insights. Mytheresa named Heather Kaminetsky president of North America and launched a brand awareness campaign with a focus on the U.S. market. The womens boutique opened in 1987. This comparison is not in favor of the latter, as Mytheresa is a profitable company and trades at a discount on EV/Sales. Made.Com Warns Of Job Cuts And Issues Further Profit Warning. Is this happening to you frequently? customers who are/ will purchase luxury products regularly. 2022 Forbes Media LLC. While the site buys deep into bestsellers, only 25% of its overall assortment overlaps with competitors such as Netaporter.com and Maches.com, Kliger said, adding, We want to present an elevated and exclusive collection you dont find elsewear., For example, the retailer this year offered an outerwear capsule with Burberry and exclusive styles from Bottega Veneta. The company develops experience marketing through service, technical innovations, individual approach and access to exclusive collections of the best fashion houses. (On Desktop, Worldwide), Currently, there are 35 websites receiving traffic from mytheresa.com. About Kibo A lot of designer and luxury fashion is driven by festivities, special locations, travel to exotic locations, and cruise. Half year review: How are our 2019 Southeast Asia predictions doing? Look for opportunities to engage audiences through Twitter or other networks. Will InDriver dislodge Grab & Gojeks ride hailing duopoly in Indonesia? Mytheresas unique digital experience is based on a sharp focus on high-end luxury shoppers, exclusive product and content offerings, leading technology and analytical platforms as well as high quality service operations. Mytheresa injects exclusives into its buys that other players dont carry. continue, could, estimate, expect, intend, may, ongoing, plan, potential, predict, How can I sell this without too much paperwork and feeling like Im an eBay seller., Some Mytheresa clients have separate rooms for their clothing. Certain handbags may be good for 10 years, but ready-to-wear cycles are shorter. Find opportunities for partner websites and sponsored content with Similarweb's Digital Marketing Intelligence Solution.

We dont we look at it as an opportunity for us, Kliger said. Like many crises in the past, its separating the good from the not so good players, he said. The platform combines AI-driven personalization from industry leaders Monetate and Certona, omnichannel commerce, and enterprise-grade order management. The U.S. is a very attractive market for luxury, said Mytheresa CEO Michael Kliger, in an exclusive interview. We are slowly entering the decentralised future attending concerts in the metaverse, playing online games to earn money, etc.

Mytheresa is making good use of this growth.

MyTheresa is the tech darling of the quarter (not sure what will happen next quarter), but there are many interesting innovative lessons in providing differentiated customer experience regardless of the industry. In the U.S., large multi-brand boutiques have never been as strong as they are in Europe, Kliger said. What weve seen over the last 10 months is that consumer patterns shifted, Kliger added. We have identified 6 decision makers for you to contact at Mytheresa.com, including Executives, Strategists, Media Buyers and Agency contacts. These experiences include collaborations with stars, capsule collections and personal meetings with designers. Website ranking helps evaluate the value of a business. In particular, in the trend-driven industry, the company has to constantly update their model in order to catch their key audiences.

Lead Investor Relations (On Desktop & Mobile, Worldwide). To demonstrate its commitment to the category, it unveiled a mens boutique in April 2020. 16 East 34th Street, 15th Floor, New York, NY 10016, Derech Yitzhak Rabin 33, Givatayim, 5348303, Israel, 800 District Avenue, 1st Floor Burlington, MA 01803, 218 Northwest 24th Street33127, 3rd Floor offices 303 and318, 1900 Reston Metro Plaza 5th and 6th Floor, Reston, VA 20190, 600 California St, 12th Floor, 12-039 San Francisco, CA 94108, WeWork 50 Miller St, North Sydney, NSW 2060, Rua Jaceru, 225 - Vila Gertrudes, So Paulo - SP, 04705-000, Rod. But, dont say, never.. Resale isnt on the table now, but Klingers aware of its growing popularity.

Digital banks are blossoming in many parts of the world. While digital retailers are benefiting from store closures, luxury brands such as Mytheresa are missing the impact of red carpets, which have all but ceased to exist during the crisis. The velocity of sales depends on when charities come back. However, many of these use cases of blockchain technology, including the metaverse, seem extremely technical, and at times, even difficult to grasp. It is noteworthy that at the end of 2020, 98% of net sales fell on the 2018 cohorts and prior. Identify what technologies a website uses to craft the perfect sales pitch, and shorten the sales cycle with the SimilarWeb Sales Intelligence Solution. We undertake To ensure the most secure and best overall experience on our website we recommend the latest versions of, Internet Explorer is no longer supported. In my opinion, Mytheresa (NYSE:MYTE) is one of the few e-commerce companies whose public offering has not been noticed by the market. sustained economic downturn and margin pressures; our ability to maintain and enhance our brand; Momentum Works CICC discussion: Development of digital economies in Southeast, James Webb Space Telescope: Whats in common between Astrophysics and, How Klarna spins the story on their down round is a, SEA Food delivery platforms: Your questions answered, In Southeast Asia, these things DO NOT change no matter how long Covid-19 lasts, Momentum Works Mobile World Congress 2019 Programme. Their share price jumped more than 37% on the first day of trading to $35.85, and with a vaulation of $3.08 bil.

In FY 2020 Mytheresa reported net sales of 449 million Euro and shipped to 133 countries. The growth was driven by the costs associated with the company's IPO. According to the results of the second quarter, MYTE significantly accelerated its growth, but the market did not revalue it. In the 2020 fiscal year, MYTE has undertaken a number of different money-cant-buy experiences to inspire its customers and create a close relationship with them. Mytheresa is a growing company in a growing market. Please. A few extracts on 2020 numbers (year ending June 2020) : A key component of our customer experience is a mobile and app-first approach 78% of page views and 53% of orders came from a mobile app; Delivered 47,000 SKUs and generated a 600 average order value. million Euro and shipped to 133 countries. The Forbes Worlds Most Influential CMOs List: 2022, World-First Louis XIII Cognac Boutique At Harrods Sells $95,000 Bottle In Opening Days, Livestream Shopping Stays Hot As Whatnot Valuation More Than Doubles To $3.7 Billion, New Whole Foods CEO Wants To Reconnect To Companys Heritage, How Consumers Are Responding During Turbulent Times, Carrefour Targets Brazil As It Sells Carrefour Taiwan To Uni-President, New Sneaker Brand Psudo Disrupts Traditional Production To Create A Sustainable Sneaker, A Cold Snap For Interiors? nordstrom catalog fall In FY 2020 Mytheresa reported net sales of 449 I am not receiving compensation for it (other than from Seeking Alpha). Analysts often compare MYTE to FTCH. This is one of our key characteristics, that we offer top customers access to the luxury world, Kliger said, adding that hes looking forward, post- Covid, when the events can resume. At the same time, the company knows how to retain existing customers. At the end of the day, balancing your customers base (upcoming and affluent), maintaining brand affinity and being profitable are all the pieces any businesses that want to stand out from the mass market experience. Part of the proceeds was used to pay off MGG's debt on revolving credit facilities and the obligations of subsidiaries related to the bankruptcy of Neiman Marcus. The retailer aims to bring an elevated mix of ready-to-wear and accessories to its clients. I expect the company to continue to grow its revenue and also significantly improve its financial performance in the near future. or circumstances after the date of this press release or to reflect new information or the occurrence See which other premium units they bought. Opinions expressed by Forbes Contributors are their own. designer, celebrated author, culinary and visual storyteller, and creative director. Through a close collaboration with Kibo, Mytheresa can easily deliver personalized experiences for their global luxury client base. amended, including statements relating to the our expansion and growth strategy. There were less clutches and ballgowns. Aggregated revenues of personal luxury goods companies will reach 330 billion by 2025, and the share of e-commerce will increase to 31-32%. of April to June. The company's strategy is focused on increasing the number of active customers, increasing net sales and increasing economic efficiency. All Rights Reserved, This is a BETA experience. In Q2 FY2021, revenue growth accelerated to 46% YoY. Ready to discover high quality prospects? Grow your traffic share per keyword and understand how SEO and PPC investments can be optimized with Similarweb's Digital Marketing Intelligence solution. I am ready to increase my stake If a sale starts in the market. although not all forward-looking statements contain these words. Last ran on HuffPost Black Voices on 7/12/2022. Mytheresa was launched in 2006 and offers ready-to-wear, shoes, bags and accessories for women, men and kids. Almost 3 percent of customers account for 30% of Mytheresas business. For top elite customers, they go one step further to personalise their experience through money-cant-buy-experiences , personal shoppers and in-person styling suites across the globe. CTRL + SPACE for auto-complete. We prefer to focus on a few companies with high potential growth and near-zero risk of loss invested capital rather than excessive diversification that only reduces profitability and increase the risk. Media Contact I am In particular, in the trend-driven industry, the company has to constantly update their model in order to catch their key audiences. However, following the results of Q1 and Q2 FY 2021, the growth rate of Mytheresa's revenue accelerated significantly. The company is still far from the break-even point. than 200 of the most coveted luxury brands and unparalleled, personalized customer experience for Net sales amounted to 449 million (+ 18.6% over the last fiscal year). - A social media push with key US influencers telling the Mytheresa experience in the months The sales geography includes more than 140 countries. AfterDigital banks in Southeast Asia(coveringIndonesiaandMalaysia) andWho is Nubank reports,we wanted to cut through the noise in the space and condensed key learnings from leading digital only banks in the world, as the third installment of Momentum Works digital bank series. The country sending the most traffic to mytheresa.com is United States. In their prospectus, their value proposition to their customers are (i) trusted discovery platform, (ii) exclusivity (iii) superior services for a differentiated shopping experience and (iv) special brand experience for their top customers.

The bigger brands that offer fantastic knitwear, can switch to dresses., Kliger said Mytheresa has a history of pivoting, and chasing new opportunities. Audience interests reveal key details on the browsing interests of mytheresa.com's visitors. You must click the activation link in order to complete your subscription. The campaign includes multiple activities such as: as Net-a-Porter, Borderfree, Barneys New York and most recently as Chief Brand Officer of direct-toconsumer startup M.Gemi. I buy call options ahead of the next company report. SG&A is, in contrast to COGS, mainly fixed costs. The highly curated offer focuses on true luxury with designer brands such as Bottega Veneta, Burberry, Dolce & Gabbana, Fendi, Gucci, LOEWE, Loro Piana, Moncler, Prada, Saint Laurent, Valentino and many more. "f*E%~:%TWlI Mytheresa (www.mytheresa.com) is one of the leading global luxury fashion e-commerce retailers. With the current ratio of the company's assets to its capital (4.89), as well as with an asset turnover of 1.25, an increase in the net profit margin by 1% will lead to an increase in ROE by 5%. Click here to register your interest! premium lifestyle and luxury products, and the online market for premium lifestyle and luxury Reveal your top competitors and find potential or emerging competitors. Insight about Mytheresa article from Julia Samodurova, a MW community member, founder of Unmarketd. In the last year, we identified 39,557 new product launches overall. customers who are/ will purchase luxury products regularly. There was a category shift. At Mytheresa, we promise to treat your data with respect and will not share your information with any third party. Following the results of Q2, the company increased sales by 44.7% YoY. A lot of consolidation is happening. The share of selling, general & admin expenses in the company's revenue have always remained relatively stable (about 40%). I write about retail and the forces that are redefining shopping. Mytheresa (www.mytheresa.com) is one of the leading global luxury fashion e-commerce platform. According to Bain & Company forecasts, aggregated revenues of personal luxury goods companies will reach 330 billion by 2025, and the share of e-commerce will increase to 31-32%. Simultaneously Kibo helped implement different workflows without halting the flawless and smooth customer experience, which is a core value at Mytheresa. I buy call options ahead of the next company report.

Reveal how well a website meets visitor expectations and captures their interest. Veneta, Burberry, Dolce & Gabbana, Fendi, Gucci, LOEWE, Loro Piana, Moncler, Prada, Saint Laurent, (On Desktop, Worldwide). You can say that these are insignificant numbers. To ensure this doesnt happen in the future, please enable Javascript and cookies in your browser. By providing your email address below, you are providing consent to Mytheresa to send you the requested Investor Email Alert updates. Mytheresas unique digital experience is based on a sharp focus of highend luxury shoppers, exclusive product and content offerings, leading technology and analytical platforms as well as high quality service operations. Seeing the Unseen Behind Chinese tech giants global venturing. They can research products directly from the showroom. We only deal in mint products now.. no obligation to update any forward-looking statements made in this press release to reflect events Theres clearly a need for these platforms to clean out the wardrobe, so to speak, Kliger said. Currently, there are 801 publishers referring visitors. (On Desktop), Audience composition can reveal a site's current market share across various audiences.

Mytheresa was launched in 2006 and offers ready-to-wear, shoes, bags and accessories for women, Unlike companies operating at the intersection of the mid-range and high-end segment, MYTE has focused on the premium niche segment.

In 2019, Shangpin announced their bankruptcy as they lost trust from both consumers and brands. high-end luxury customers. ur MW community member pointed out that there are quite a number of good stories and numbers in their IPO prospectus. Got a different perspective or have a burning opinion to share? These are the real problems that luxury brand and their custormers face- i.e the lack of trust, care, and cultivation of the relationship. mytheresa.com's audience is 32.05% male and 67.95% female. Mytheresa target customers are provided tailored services so to make them long-term loyal customers. investors@mytheresa.com. The company is still trading at a discount to its peers. The platform features more than two hundred such popular brands as Loro Piana, Bottega Veneta, Dior, Valentino, Gucci, Prada, Givenchy and others. The collaboration with Kibo streamlined the testing and personalization strategy across markets with a clear focus on speed of implementation, testing capabilities and customer insights generation. She told me that MyTheresa focuses on a very specific customer group i.e.

DALLAS--(BUSINESS WIRE)--Kibo, the leader in unified commerce, announced today that luxury fashion online retailer Mytheresa achieved an uplift in add-to-cart rates, reduced mobile bounce rates, significantly increased newsletter signups, and improved conversion rates in China. Despite the presence of such market players as MATCHESFASHION, Farfetch, Net-A-Porter, SSENSE, LuisaViaRoma, Mytheresa has no direct competitors. Part of the proceeds was used to replenish working capital. Mytheresa uses past data including payment method, location, categories they usually visit, etc to analyze customers and predict their future behavior. Before the pandemic, Mytheresa held dinners for clients with the likes of Stella McCartney, Victoria Beckham, Olivier Rousteing of Balman, and Caroline Herrera creative director Wes Gordon. share of 11,5% of total net revenues compared to a 10,5% share in the first 6 months of FY2020. Heather Kaminetsky will join Mytheresa June 1st, 2021 as President North America. The set-up of a fully dedicated customer-facing team in North America is a logical next step in One month later, it is sitting at $32.81 still pretty decent. Visit insights.momentum.asia to find out more. Is live commerce the next big thing in Southeast Asia? you can identify forward-looking statements by the following words: anticipate, believe, discover the finest edit in luxury fashion and fall in love with over 200 international designers such as balenciaga, gucci, chlo, valentino and saint laurent. I am ready to increase my stake If a sale starts in the market. Reveal any website's best performing ad creatives. equals an increase of approx. It is generally accepted that the increase in the number of securities in the portfolio certainly leads to a decrease in the total investment risk. I dont know if this has to do with the positive news on the vaccination front. dL(8@O} @p!j! CVTrIT}|+H >QGBo"x^zN8 1 ,#8dbd n kn&A#5Wh9STBfHW3M* (fdfd`d.g 0B*CCJ2dR/L8v4ADWSvI (.f=|y}n~M ^p;o. The series lives in-book, as a digital event and a video series. game-changer for us to have a dedicated local team to make more consumers aware of our unique Use MediaRadar to stay current on new product launches for Mytheresa.com. I am not receiving compensation for it (other than from Seeking Alpha). 92% response rate by their customer service team within 20 seconds and are expertly equipped to assist our sophisticated luxury customers. Thanks for readingThe Low Down (TLD), the blog by the team at Momentum Works. Its a set of priorities. assumptions, including risks and uncertainties related to the highly competitive nature of our I expect Mytheresa to significantly increase its net profit margin and ROE by reducing the share of SG&A expenses in revenue. I have no business relationship with any company whose stock is mentioned in this article. We now see plenty of demand for high heels, [day] dresses and cocktail dresses. Stefanie Muenz Farfetch (FTCH) is the company most often compared to Mytheresa. exhilarated by the strong business and brand positioning that Mytheresa has built in the past years, This press release contains forward-looking statements within the meaning of Section 27A of the See where else they recently placed direct ads. - A digital and social media collaboration with Athena Calderone, a distinguished interior